Brennan Ashcroft
Brennan Ashcroft has spent over twelve years at the intersection of luxury menswear and practical style advice. He began his career consulting for independent menswear boutiques across the US East Coast, advising clients on wardrobe architecture, fabric quality, and the kind of long-term investment dressing that outlasts trends.
He has written on men's fashion for digital publications covering everything from suiting heritage to the emergence of quiet luxury as the defining menswear movement of the mid-2020s.
"A wardrobe of twenty carefully chosen pieces will always outperform a wardrobe of eighty assembled without intention."
His approach is grounded in function over fashion — every recommendation he makes is tested against the real-life needs of professional men who want to dress well without treating their wardrobe as a full-time project. He is a strong advocate of the cost-per-wear framework as the only honest way to evaluate a clothing purchase.
At Go Elm & Co, Brennan writes about luxury menswear, capsule wardrobe building, styling guides, and the brands and materials worth knowing in 2026.
Contributing writer covering menswear and style